Marcel Yoshida, 45, joined NIO in November 2022, as Head of Europe Service Operations Support.
Before joining NIO, he worked previously as Global Manager of Sales & Aftersales for Ultra-Limited-Supercars at Italdesign-Giugiaro (part of the AUDI AG Group), where he gained seasoned global & cosmopolitan experience and experience in the complete automotive commercial chain, from marketing, sales to aftersales, OEM, wholesales, and retail – including Lamborghini, Audi Sport, Senna Import (the official importer for Audi in Brazil, founded by legendary F1 World Champion, Ayrton Senna).
Marcel´s connection and passion for racing as an Engineer is also related to experiences and events with the DTM, 24 Hours of Le Mans, Formula-E, and F1 – including events collaboration with race drivers like, e.g., Nico Rosberg (Event Drivin´ with Nico Rosberg).
Regarding his “Engineer / Manager side”, he started very young, as a teenager, at the age of 14 years old, as an apprentice technician, and since then, never stopped pursuing his professional career parallel to his academic studies.
Becoming a fully occupied Executive Manager/Engineer, he needed in his twenties age, to decide to become a semi-professional/free-time musician (drummer and percussionist), after studying in several conservatories, attending to masterclasses with drummers, and percussionists, e.g., Airto Moreira (Weather Report, Miles Davis, Return to Forever), Terry Bozzio (Frank Zappa), Naná Vasconcelos, Hermeto Pascoal, Ian Paice (Deep Purple). Still, music serves him as he calls “his bridge between logic & emotions”. He considers music a crucial educational factor in his abilities and soft skills to communicate with people – also, in his work as Executive Manager in the Automotive Industry.
He played the drums in one recorded album with a Jazz & Bossa Nova Quartet called “Perifazz” (2007), which was at the same time a social inclusion project, with the mission of providing access to Jazz, Bossa Nova, and fusion-related music and culture in poor neighborhoods, with difficult access to this kind of music and culture.
He is a German citizen, born in Brazil, with Japanese / Italian parents, and speaks 8 languages. Marcel is driven by enthusiasm and dedication to results and he focuses on innovation, motivation, leadership, and D&I (diversity & inclusion).
He is graduated as Mechanical Engineer with a Master’s in Leadership & Management. In his spare time, Marcel likes playing & practicing drums and listening to music (mainly jazz vinyl records), traveling (over 100 countries as of now), and volunteering to support human beings with severe handicaps.